Salone del Mobile.
Milano 2026
SUNS Outdoor Lifestyle as first Dutch outdoor lifestyle brand at Salone del Mobile.Milano
Vught / Milan, April 2026
SUNS Outdoor Lifestyle marks a historic moment in Dutch design history in 2026. The brand is the first Dutch outdoor lifestyle brand ever to be officially admitted to Salone del Mobile, the world’s leading design and furniture fair. The fair will take place from April 21 to 26, 2026 in Fiera Milano, Rho. The participation underlines SUNS’ international positioning and marks another step in the development of outdoor design as a full part of the international design world. Whereas Salone del Mobile is traditionally dominated by interior and product design, SUNS’ presence shows that outdoor lifestyle is an increasingly explicit part of it.
International design milestone
Salone del Mobile, founded in 1961, is considered the world’s leading platform for design, innovation and craftsmanship. Every year, the fair attracts more than 370,000 professional visitors from over 180 countries, as well as thousands of international journalists. Within this international playing field, SUNS now presents itself for the first time as a Dutch representative of premium outdoor lifestyle design.
From Dutch origins to international stage
SUNS Outdoor Lifestyle was founded on the ambition to approach outdoor spaces with the same design discipline, aesthetics and quality as interior design. The brand combines high-quality materials, modularity and architectural lines to create collections that are both functional and distinct in form and appearance. What began as a Dutch vision of contemporary outdoor living has grown into an international brand with a recognizable signature. The participation in Salone del Mobile is a logical next chapter in this development and confirms the international ambitions of the brand. With its presence in Milan, SUNS emphasizes that outdoor spaces are no longer an extension of the interior, but an independent design domain.
About Salone del Mobile.Milano
Salone del Mobile has been the international reference point for the furniture and design sector since 1961. The fair takes place annually in April at Fiera Milano, Rho, and, together with its side exhibitions, is a cultural and commercial benchmark for the global design industry.
Backed by quality: durable design for any room
The Allure style garden furniture is not only visually appealing, but also constructed from materials of the highest quality. Each piece of furniture in this collection is carefully designed with a sturdy frame and finished with durable, luxurious materials that can withstand the elements. From the premium fabrics of the cushions to the sturdy frames, Allure exudes both strength and sophistication. This combination of durability and elegance means your furniture can last year-round and transform your outdoor space without compromising on appearance. The Allure style offers not only comfort, but also reliability, so you can enjoy the outdoor luxury it has to offer for years to come.
Stylish statement for your outdoor space
The Allure collection creates a statement in any garden or patio. The design not only catches the eye, but takes your outdoor space to a higher level of sophistication. The furniture pieces are not only practical, but also a statement of elegance. The style plays on luxury and the idea of sophistication, while the materials and finishes make every effort to achieve a luxurious look. Whether you choose a lounge set, dinner table or lounge chairs, Allure will ensure that your garden or patio will have a chic look that invites coziness, relaxation and luxurious moments with friends or family.
Looking for your style?
Visit one of our Experience Centers or a shop near you. In fact, the number of SUNS shops and partners is growing very quickly; all over the world. So you can visit more and more locations for personal advice on the SUNS collection.